UX, design, and branding for the Washington Post’s Social Reader for Facebook, a content aggregator that suggests articles based on your facebook friends’ reading activity. Most traffic arrived directly to article pages so it was critical to maximize the number of pivot points to other articles from each article page. The left column features a chronological display of reading activity of friends using the reader.
Design of the Post’s Stroll Around app, which provides users with self-guided tours in and around D.C. including a map view of stroll stops and relevant facts about the strolls and stops.
UX, design, and process definition for gift subscription and partner subscription redemption.
Strategy, proof of concept, and design of overlay options to present to users when they arrive at the paywall encouraging them to subscribe.