Nat Geo Photo Contests

UX and visual design for National Geographic’s photo contest framework to improve engagement and account for ad viewability. Gallery design allows users to progress seamlessly—forward or backward—from one week to the next. Previously, users would have to select from a pull-down menu to view a different week. This change resulted in significant increase in page views and ad revenue.

(NOTE: larger-screen images are shown smaller than actual size.)




Examples of navigation and gallery timeline at different stages of the contest. The main navigation area included a space (left-hand blue area) for messaging relevant to the stage of the contest, and the navigable gallery timeline increased by one segment each week.



Framework included UX and design of the entry/photo upload process.